Shock And Awe

This morning all the news channels are throwing around the term "shock and awe" when they talk about the first missile strike carried out against Iraq. What exactly is that? Well, I did a little researching on the net and I found a site hosting the text of a small book written by Harlan Ullman and James Wade called Shock And Awe: Achieving Rapid Dominance. It appears this was written as kind of a military playbook or "intellectual construct", written back in 1996. At the time of it's writing, this handbook had to undergo testing at something called the MRC (Military Relations Committee?) and the "Quadrennial Defense Review of 1997". Finally it had to be proven against the Operations Other Than War doctrine and training platforms. Now, I'm not certain what these terms mean, but I'm wondering if this manual is the script for the style of tactics we are now seeing Iraq. If so, the timeline suggests to me that as soon as the first military action in Iraq was over, we started planning the next one...